ENRIA's GIFTxt is a mobile based gift voucher solution which is deployed on the back of the merchant's EFT network infrastructure. Gift vouchers are an excellent way of spreading your brand engagement and growing your customer base. Traditional gift voucher programs have required substantial capital investment and maintenance resources. Giftxt has some unique advantages that sets it clearly apart from existing programs.
Benefits to Customers
Mobile based system - no plastic, immediate delivery, always with you
Intutive SMS based transaction allowing for individual personalisation
Easy management of multiple vouchers within one system
Secure management of vouchers at all stages of transaction and redemption
Benefits to Merchant
Capture the "instant gifting" market and soft opt in of customer
Develop mobile customer channel for future value add opt-in
Increase redemption rates and therefore footfall and upsell due to convinience of mobile
Target new "mobile generation" of shoppers both senders and recipients
Benefits to Acquirer
Improve loyalty of merchants and share gain by lowering attrition
Attract retailers of any size owing to low cost of entry and highly scalable architecture
Offer as a value added service on existing infrastructure of terminals
Deploy solution across network remotely without engineer intervention (for stand alone EFT terminals only)
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