Our powerful analytics engine allows you to gain
deep insight about
customer behaviour and trends.
Starting from analyzing opens and clicks at the highest level, you can drill down the activity to an hour of the day and then further to the exact people that opened or clicked in that particular moment. You can also get a full history of a specific subscriber or the popularity of a specific link. Rank your promoters and see what energized them to forward or refer your story.
When you have sent multiple campaigns, you can start comparing their relative performance. You can quickly spot whats hot and whats not. Use this to modify future campaigns.
If you have segment data on your recipients or have collected this in the subscription, you can visualize the performance through these segmentation lenses.
We can tag your campaigns in a way that your Google Analytics engine in your website will pick up the source of the inbound links. This could help you get a better handle on the ROI from your marketing spend.
Download an executive summary report for your campaign for a quick review with the team or get the whole hog through a download of all data into excel spreadsheets for further analysis.
